We believe great stories have the potential to motivate learners and this moment is one we believe Emily in Paris fans will love. The release of hit shows are now just as impactful of a marketing moment as the Super Bowl- a moment that trends in culture and is ripe for a brand to jump in on and create conversation. "We've seen the impact that cultural entertainment has on language learning as noted in our recently published 2021 Duolingo Language Report. James Kuczynski, Creative Director of Brand & Marketing at Duolingo said: It’s always more entertaining when brands interact with culture instead of trying just to sell you their product." "I loved that Duolingo was open to hijacking the launch of Emily in Paris in such a fun playful way. Existing users of the app named Emily will also be invited to try the French course for free via an in-app message.ĭavid Martin Angelus, Creative Director at BETC said: They lament how the show's success has made "Emily" synonymous with "cliché" in France and beseech all Emilys worldwide to reclaim the dignity of their name. The promotion launches with a short film featuring five Emilys based in the City of Light who encourage fans not to repeat her adorable, but sometimes culturally insensitive, mistakes from real Parisian locations seen in the show. One of the most effective to date, French from English on Duolingo offers the equivalent of four semesters of university-level classes that can be completed in half the time. Magnifique! So, this time around, Duolingo decided to help all the Emilys of the world improve their French using their popular French course. But the real Emilys of Paris were less than thrilled. Duolingo Invites Every Emily In The World To Improve Their French For The Launch Of "Emily in Paris" Season Twoįor the launch of Season Two of "Emily in Paris", Duolingo is offering its premium membership, Duolingo Plus, free for a month to encourage people to learn French, available 48 hours from when the show premieres.įans of the Emmy and Golden Globe-nominated first season fondly remember all of the cute linguistic and cultural faux pas made by Lily Collins' character, and the playful antics that ensued.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |